Guiding ambitious minds—young and grown—toward intentional lives built on clarity, discipline, and inner strength.
Courses: Coming soon
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Football Parent Code
📓 The Football Parent Code is not “just a course”
It’s your Parent Playbook.
The manual no club or academy will ever give you.
You’ll get:
4 weeks of Short, sharp videos (5–10 mins).
Journaling prompts to help you apply lessons.
Downloadable tools & checklists you can keep forever.
⚡ Who this is for
Parents of footballers aged 10–18.
Parents tired of stress, confusion, and wasting money.
Parents who want to support their child without pressure or burnout.
🚨 Limited Spots
This isn’t for everyone. Only the parents who are serious about playing the right role will commit.
👉 Join the waitlist today before doors open.
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Discipline & Direction Mentorship
Most capable adults don’t fail because of lack of talent.
They fail because of lack of intention, clarity, and structure.
They drift. They get pulled in every direction.
They confuse “being busy” with building a life.
And before they know it — years are gone.
That’s what this mentorship fixes.
🧠Inside, you’ll learn to:
✔️ Define your true intention so life stops being random.
✔️ Build a clear framework for clarity and structure.
✔️ Develop discipline you can actually sustain.
✔️ Eliminate distractions and wasted energy.
✔️ Create alignment between your goals, habits, and daily actions.
🎓 Why Mehran?
For over 20 years I’ve worked with athletes, parents, and leaders who needed clarity and structure.
I’ve seen people with talent go nowhere — and people with focus and discipline achieve what seemed impossible.
I built Discipline & Direction because too many capable adults are wasting their lives without realizing it.
đź““ What makes this different?
This isn’t “motivation” or surface-level hacks.
It’s a mentorship system that forces clarity and accountability:
1-on-1 sessions with me (weekly).
Direct What’s App access to Mehran
Structured journaling and reflections to hardwire change.
Simple frameworks that cut through noise and distractions.
A personal commitment agreement to keep you accountable.
⚡ Who this is for
Professionals who feel stuck, scattered, or drifting.
Ambitious adults ready to level up mentally, emotionally, and professionally.
Anyone serious about living with intention, clarity, and discipline.
🚨 Limited Spots
This isn’t for everyone.
I only work with a handful of individuals at a time to ensure full attention.
👉 Apply now to see if you’re a fit.
It was an incredible night of celebrations at the prestigious Sports Industry Awards 2021 (SPIA), where Alliance FC founder, director and head coach, Mehran Rowshan, was awarded the accolade of “Sports Leader of the Year” – a recognition that speaks to his dedication and drive to help the youth succeed in sports, and beyond.
ABOUT
Mehran Rowshan
Multi F.A. qualified football coach and active advocate for youth development. Mehran is an icon of empowerment for young athletes and young people. He specialises in Youth Mentorship, Brain Training, Strategic Thinking, and Mindset Conditioning.
Mehran is the Founder of Alliance Football Club Dubai.
ACCREDITED COACH FOR CHILDREN, TEENAGERS, AND YOUNG ADULTS | DUBAI
HIGHLY TRAINED IN SPORTS PSYCHOLOGY AND WORKING WITH CHILDREN
5000+ PLAYERS ALREADY MENTORED IN FOOTBALL AND LIFE SKILLS
TRUSTED BY PARENTS AND PEERS FOR PROGRESSIVE TEACHING METHODS
VERIFIED RESULTS IN PROBLEM-SOLVING AND DECISION-MAKING CAPABILITIES
HOW YOUTH COACHING CAN HELP
Does your child feel trapped and overwhelmed?
Are they struggling to make decisions?
Have they tried traditional therapy but still feel stuck?
It’s time to get them out of the rut. Mehran has coached thousands of children, teenagers, and young adults to unlock their full potential and become better problem solvers. And if you are ready to help your child elevate to their best level, Mehran can guide them onto their natural path of achievement.
Mehran Rowshan is a pioneering football coach and youth mentor, based in Dubai. Founder, Director and Head Coach of Alliance Football Club, one of the elite youth sports organisations for young, aspiring football players, Mehran specialises in mentoring children, teenagers and young adults aged four to 20-years-old. A highly-trained and trusted professional with 20+ years of experience working in the field of sports coaching and youth mentorship, Mehran is passionate about sculpting ambitious footballers of the future into becoming better sports professionals with the aptitude to make well-informed life decisions.
Mehran’s methods of coaching employ a variety of tools and techniques, including positive psychology, situation dynamics, brain training, and mindset preparing, to name but a few. With a strong background in sports, and a number of accreditations and qualifications under his belt, Mehran is able to apply a range of physical training techniques alongside incorporating other out-of-the-box methods geared toward holistic and character development for young athletes, both on and off the field.