Football Coach.
Mentor.
Podcast Host.
Helping young athletes and their parents think, decide, and perform better. Founder of Alliance Football Club Dubai. Followed by 10M+ across TikTok, Instagram, and YouTube.
How Can I Help You?
The course built for football parents who want to support their child's development the right way — without the pressure, confusion, or conflict.
Join the Course →Weekly conversations on football, youth development, parenting, and the mindset behind high performance. Available in English and Persian.
Listen Now →A high-touch programme for young individuals who want clarity, discipline, and direction. Limited spots — kept intentionally small.
Learn More →Weekly trials for boys and girls at Alliance Football Club — Dubai's leading youth football club. Come and train with us.
Book a Trial →Football Parent Code
The Manual Football Parents Never Got.
Most parents hurt their child's football dream without realising it. Not because they don't care — because nobody told them how. This course changes that. 6 modules built from 20+ years on the pitch, coaching thousands of players and the families behind them.
Join the Waitlist →
Conversations That Make You Think Differently.
Football, youth development, parenting, mindset, and the decisions that define character. Hosted by Mehran Rowshan. New episode every week — available in English and Persian on all major platforms.
Listen to the Podcast →Mehran Rowshan
I grew up obsessed with football. Not just playing it — understanding it. What makes a player thrive. What holds them back. Why talent alone is never enough.
That obsession led me to coach at Arsenal FC, build Alliance Football Club from nothing into one of Dubai's most respected football organisations, and spend 20+ years working with players, parents, and families across the world.
Today I channel everything I've learned into the Rowshan Podcast, the Football Parent Code, and private mentorship — because the game has always been bigger than the pitch.
Full Story →
Awarded at the Middle East Sports Industry Awards (SPIA) — recognising Mehran's dedication to youth development in sport and his impact on the next generation of athletes in the region.
Let's Work Together.
Whether you're a football parent, a young athlete, or someone who wants to think differently — there's a way to work with Mehran. Start with the course, listen to the podcast, or reach out directly.

